Our group created a final project for the Design Management course in MA Fashion and Trend Forecasting at Polimoda. We decided to reimagine the French brand Jacquemus as an athleisure clothing company and added sporty pieces to its product range.
Our inspiration was the beautiful sunset at Marseille, including its beach waves and the colours of the sky. Additionally, we came up with a fictional collaboration called "En Plein Air" with ENVT, a French activewear brand, drawing inspiration from artisanal ceramics.
I was responsible for the art direction, concept ideation, and illustrations. Our group consisted of Fabrizio Assante Di Cupillo, Isha Adkar, and Berna Aras.
